What Are American Viticultural Areas (AVAs)?
American Viticultural Areas (AVAs) are designated wine grape-growing regions in the United States distinguishable by geographic features, with boundaries defined by the Alcohol and Tobacco Tax and Trade Bureau (TTB). The AVA system, similar to the Appellation d'Origine Contrôlée (AOC) in France or the Denominazione di Origine Controllata (DOC) in Italy, is used to identify where the grapes used in a particular wine were grown. Link to Official
TTB websiteThe establishment of an AVA allows vintners to more accurately describe the origin of their wines and helps consumers identify wines that meet their preferences based on terroir. The concept of terroir is important in the wine world, referring to how a particular region's climate, soils, and aspect (terrain) affect the taste of the wine.
Here are key points about AVAs:
Specific Geographic Area: Each AVA is defined by specific geographic features that are said to influence the wine produced, making it distinct from nearby regions.
TTB Approval: To establish an AVA, a petition must be submitted to the TTB showing evidence that the area is geographically distinct and has a reputation for growing quality grapes. The petition must include detailed information such as maps, climate data, soil analyses, and historical information proving the area's winemaking credentials.
Labeling Requirements: For a wine to carry an AVA name on its label, at least 85% of the grapes used to make the wine must be grown in that AVA. Additionally, the wine must be fully finished within the state or one of the states in which the AVA is located.
No Quality Guarantee: While an AVA designation can indicate a general character or identity related to geography, it does not guarantee the quality or style of the wine. Quality can vary widely from producer to producer within an AVA.
Diverse Regions Across the USA The United States has over 200 AVAs, covering states from California (which has the most AVAs due to its significant wine industry) to New York, Oregon, Washington, and Virginia among others. Each AVA reflects the diverse climates, topographies, and soils of the United States' wine-producing regions.
AVAs provide a framework for understanding American wines and their origins, adding depth to the wine-tasting experience by highlighting the importance of place in winemaking.